FOR IMMEDIATE RELEASE

Press Release
May 6, 2006

PILATES TO PASSAGE IN A FULL SEAT BREECH
Freedom of motion and innovative technology from F.I.T.S. PerforMAX™
 

Portland, OR--Sheryl Rudolph, owner of Fun In The Saddle, Inc. (FITS) had one goal in mind when designing the patent pending FITS PerforMAX™ breeches: to adhere to a strict form follows function design philosophy and create a riding breech that would allow riders to optimize their performance through functional design. Adrienne Xagoraris, dressage rider, advocate of yoga for equestrians and owner of Cavallina Equestrians had been wondering why no one had developed a truly technical riding breech. She was thrilled when she found FITS. 

Adrienne states "If equestrians are athletes, then we should have attire that is comfortable and appropriate for our sport.  I have often wondered why someone hasn’t developed a riding pant that is as comfortable as a second skin. Light weight, moisture wicking, and with a great fit. Until FITS PerforMAX™, there have been very few options for riders, and most do not allow for maximum movement and agility. Trainers and riders alike are talking about finding your core through Pilates. Some benefits of Equestrian Pilates are:

• A stronger body with increased flexibility, strength and balance
• A stronger body core which helps you avoid collapsing, twisting, bouncing or bobbing your body in the saddle and helps you to absorb the movement of the horse.
• A stronger and more flexible back which in turn allows for better posture and a deeper seat.

FITS PerforMAX™ full seat breeches actually improve body awareness. This is the ONLY breech that you can stretch in and find your core in a Pilates warm up, then climb right into the saddle. These breeches are extremely eye catching, and live up to their promise of performance. Everyone who sees them wants to ride in them! The perforated deerskin is brilliant. It really secures your seat in the saddle. This is by far the most innovative product we sell and we cannot recommend it highly enough."

Revolutionary patent pending breech features include:

• Segmented Full Seat Panels
  Rather than one single piece of leather as in traditional full seats, FITS features segmented panels to allow for complete freedom of motion. This simple, yet revolutionary design enables you to spread your seat bones for a deeper, more secure position in the saddle.
  

• Seamless, Leather-Free Crotch Gusset
  FITS Breeches have no seam to chafe and irritate you and no leather to create uncomfortable heat build up in this sensitive area.
  

• Perforated Deerskin
  Tiny holes in FITS soft deerskin leather  create more surface resistance against the saddle giving much better grip, stretch and breathability than flat leather or suede, imitation or real.

And so much more… From figure flattering seam placement and body sculpt technology to body core support system; the FITS breech is truly revolutionary in concept and unparalleled in comfort and performance. But you be the judge. Try a pair on.  Bend and stretch. Go for a ride.Look in the mirror. You’ll like what your see and you’ll feel the difference immediately.

FITS full seat and knee patch breeches are offered in All Season Microfibre in five great colors. The full seat is also offered in Wind Pro for cold weather comfort. Suggested retail prices start at $159.99.

FITS PerforMAX™ breeches can be purchased  at Cavallina Equestrian Fashions, www.equestrianfashions.com, and are available at fine equestrian retailers across the US. To learn more about FITS breeches and other great Fun In The Saddle products visit F.I.T.S. at www.funinthesaddle.com or call Sheryl at 1.888.360.3487.

***************