FOR IMMEDIATE RELEASE

Press Release
April 16, 2009

FITS PATENT APPROVED
for segmented full seat breach design!

PORTLAND,OR April 16 2009 – FITS / Fun In The Saddle, Inc. makers of FITS® PerforMAX™ breeches and technical riding wear announced today that their utility patent application for their revolutionary full seat breech design has been granted by the United States Patent and Trademark Office (USPTO) and will issue imminently.

According to Sheryl Rudolph, President and Founder of FITS: “Until our invention came into being, full seat breeches had a single piece of material or continuously joined material in the seat, leg and crotch areas. A key patented feature of our breech involves segmenting of the full seat into multiple panels with stretch fabric in between the panels for vastly increased rider comfort and freedom of motion. The validation by the USPTO of the originality and technological advancement of our segmented full seat breech design is a significant step forward in our plans as we continue to market and expand our product offering in the US and abroad. Additional pending patents, both domestic and foreign, will further secure broad exclusive rights.”

About FITS / Fun In The Saddle, Inc.
Headquartered in Portland, Oregon, FITS is an apparel company that specializes in technical clothing for horseback riders. The firm has demonstrated expertise in creating products that help riders perform to their utmost ability. FITS patented PerforMAX™ breeches can be seen on top athletes around the world in the riding disciplines of Dressage, Three Day Eventing, Show Jumping and Endurance. In Spring 2010 FITS will be introducing a new line for the Hunter market. To learn more, visit FITS online at www.FITSriding.com or call 1.888.360.FITS or 503.708.5722.

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