FOR IMMEDIATE RELEASE

Press Release
May 18, 2009

FITS RECEIVES MAYOR’S AWARD FOR COMPANY WITH BEST EXPORT POTENTIAL!

PORTLAND,OR May 18, 2009 – FITS / Fun In The Saddle, Inc. makers of FITS® PerforMAX™ breeches and technical riding wear announced today that they have been awarded the City of Portland’s first annual Mayor’s Export Potential Award.

Mayor Sam Adams of Portland Oregon announced: “It is with great pleasure that I congratulate Fun in the Saddle, Inc. (FITS) as the recipient of the Mayor’s Export Potential Award for 2009. As the pool of applicants for this, the inaugural year of Mayor’s International Business Awards, was extremely impressive, the awards selection committee faced difficult decisions. FITS, however, possesses unique qualities that the committee, and I, consider exemplary. We are thrilled to honor the work that FITS is doing and hope to support the continued success of the firm.”

Sheryl Rudolph, President and Founder of FITS stated: “We are thrilled to be recognized by such a qualified group in the granting of this award. Our company is poised to grow dramatically globally, with the most immediate expansion taking place in Europe. Our highly technical riding breeches have been patented in the USA; and have patents pending globally. FITS has customers all over the world who have heard about our products primarily through viral channels. It is this kind of acceptance and excitement about our products that make our company so unique. In the last two weeks alone we have had inquiries from potential distributors and retailers in the United Kingdom, Spain, and the Scandinavian Countries. We are working hard to insure continued successful expansion in the USA while addressing the growing demand for FITS around the world.” About FITS / Fun In The Saddle, Inc.

Headquartered in Portland, Oregon, FITS is an apparel company that specializes in technical clothing for horseback riders. The firm has demonstrated expertise in creating products that help riders perform to their utmost ability. FITS patented PerforMAX™ breeches can be seen on top athletes around the world in the riding disciplines of Dressage, Three Day Eventing, Show Jumping and Endurance. In Spring 2010 FITS will be introducing a new line for the Hunter market. To learn more, visit FITS online at www.FITSriding.com or call 1.888.360.FITS or 503.708.5722.

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