FOR IMMEDIATE RELEASE

Press Release
September 20, 2009

LIVE THE DREAM! RIDE WITH ANKY THROUGH THE EXPERIENCE OF NEW FITS TEAM RIDER, ANGELEA KELLY WALKUP, OF HORSEGIRLTV!

PORTLAND OR -- Fun In the Saddle, Inc. (FITS) has announced the implementation of their new international selling program. According to FITS President and Founder, Sheryl Rudolph, "For several years we have been receiving inquiries from retailers wanting to carry our unique line of patented performance riding wear in the UK and Europe yet we have not had the systems in place to adequately address the unique needs of these markets until now." FITS new program for UK and European equestrian retailers allows for new "international" price points designed to keep retail prices in the UK and Europe in line with FITS pricing in the USA.

FITS specializes in technical clothing for horseback riders. The firm has demonstrated expertise in creating products that help riders perform to their utmost ability. FITS PerforMAX^TM breeches (US Patent 7,533,423 B2 and other patents pending in the US and worldwide) can be seen on top athletes around the world in the riding disciplines of Dressage, Three Day Eventing, Show Jumping and Endurance. Key features of FITS patented breeches include:

• Deerskin full seats that are segmented into panels that are articulated where the human body is for perfect freedom of motion.
• FITS deerskin is perforated with tiny holes that allow the leather to grip, stretch and breathe for increased comfort and security in the saddle.
• A hidden powernet “ab” panel that gives body core support and slimming, flattering fit.
• Powernet at the calf to eliminate bulk and reduce heat inside boots.
• An athletic gusset in the crotch for leather-free, seamless comfort.
• Body sculpt technology; top performance fabrics that wick, breathe and support; and so much more.

Rudolph further explains, "2009 has been an incredible year for our company which makes now the perfect time to take our products international: we received a Mayor's Small Business in the most export potential category; our first patent was granted; and a flurry of interest in our products from countries all over the world has lead us to take this exciting step." To learn about FITS and to inquire about becoming one of FITS first international retailers visit FITS online at www.FITSriding.com, email FITS at info@FITSriding.com.

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