Press Release                                                                                    Contact:  Sheryl Rudolph

November 4, 2005                                                                                               Fun In The Saddle, Inc.

                                                                                                                                                503.708.5722

                                                                                                                                                www.funinthesaddle.com

                                                                                                                                               

 

INNOVATIVE BREECH “POKES HOLES” IN TRADITIONAL RIDING PANT DESIGN

F.I.T.S. PerforMAXtm breeches available for purchase now

 

 

Portland, Oregon  USA   Prompted by a lifetime of riding in binding, movement-restricting breeches and 24 years of apparel development experience, Sheryl Rudolph, owner of Fun In The Saddle, Inc. (FITS) decided to take matters into her own hands… and create a better breech for everyone to enjoy.

 

With a company based in the hometown of athletic greats Nike, Adidas and Columbia Sportswear, Rudolph worked with talented designers and fabric experts in developing the revolutionary F.I.T.S. PerforMAXtm Breeches.  F.I.T.S. breeches are superbly designed to flatter every figure (it’s true), fit more comfortably and perform more reliably for dressage, endurance, hunter/jumper, 3-day event and pleasure riders.

 

What makes F.I.T.S. breeches so fantastic?  In a word… Holes.  That’s right, tiny perforations in soft deerskin leather in both knee patch and full seat styles allow the F.I.T.S. breeches to stretch, breathe and grip the saddle like no other breech before.  But that’s only part of the PerforMAXtm story.  F.I.T.S. patent pending design and technology improves not only the leather application, but the construction, fit, comfort and tailoring of the breech as well.  Here’s how:

 

1.      F.I.T.S. uses a lightweight microfibre fabric with both wicking and warming properties for all-weather wear.

2.      F.I.T.S. incorporates a “hidden” abdominal panel that flattens the tummy while providing comfortable support for core muscle groups.

3.      F.I.T.S. has realigned seam placements to guarantee maximum freedom of motion and a sleek tailored look.

4.      F.I.T.S. has substituted PowerNet down the inner calf of the breech so boots slip on easily and a closer contact can be achieved.

5.      F.I.T.S. full seats feature segmented leather panels to allow for maximum range of motion without restriction.

 

From seam placement to supportive lining to body sculpting technology, the F.I.T.S.  breech is simply revolutionary in concept.  But you be the judge.  Try a pair on.  Look in the mirror.  Bend and stretch.  You’ll like what you see and you’ll feel the difference immediately.

 

The F.I.T.S.  PerforMAXtm Breech comes in four introductory colors:  black, earth, cabernet and show white.  The initial offering includes women’s sizes only, from XS to XL.  Suggested retail price points start at $160.00 USD. 

 

According to F.I.T.S. owner and founder, Sheryl Rudolph, “With F.I.T.S. PerforMAXtm Breeches, serious riders (and pleasure riders too) can now be assured that form follows function;  that the latest innovations in the athletic apparel industry have now been applied to the equine market; and that the quality of F.I.T.S. Breeches represents an excellent price/value relationship.”  F.I.T.S. PerforMAXtm Breeches debuted in the USA at the August 2005 KOP trade show.  The response was outstanding.  Product is now available to ship world wide. Experience the Evolution of Breeches…    www.funinthesaddle.com.