FOR IMMEDIATE RELEASE

Press Release
August 27, 2010

Introducing FITS TECH SHIRTS AUTUMN 2010

PORTLAND OR -- FITS (Fun In The Saddle, Inc.), a leading designer of comfortable performance breeches, has released a new line of technical performance riding shirts for AutumnFITS technical riding shirt Autumn 2010 2010. The stylish horse apparel features three unique fabrics that wick, warm and breathe to keep you comfortable and in style. Our goal: to make you equally at ease at the barn or out and about.

The print shirt collection features silky soft, wicking polyester yarns to keep you cool and dry; and plenty of Lycra for stretch and comfort. The Bump shirt line features super soft and plush poly yarns with a fun, textured pattern. And the embroidered fleece hearkens back to Fun In The Saddle's early days, with equine-inspired embroidery in rich colors that complement the print and bump fabrics.

Enjoy the Cinnabar and Blueberry color stories, designed to coordinate beautifully with all of your FITS breeches. Look better, feel better, ride better with FITS performance riding gear.

Suggested retail price is $72.00. Available at fine tack stores and online through FITS valued dealer network at www.FITSRiding.com beginning September 2010. FITS brown & blueberry performance shirts Autumn 2010 FITS combines technical innovation, inspired design and handcrafted workmanship with a form follows function design philosophy. The end result brings you state of the art riding breeches and shirts that optimize rider comfort and performance through functional design.

To request high-resolution product photos, just email us! info@fitsriding.com

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