FOR IMMEDIATE RELEASE

Press Release
August 28, 2009

FITS® ThinLine® Seat Shims! COMFORT. PROTECTION. BALANCE. Just where you need it.

PORTLAND OR -- USA For decades the equestrian industry has gone to great lengths to adjust and modify saddles and padding to allow them to sit evenly and comfortably on the horse’s back. The goal to allow the horse to move in perfect balance and comfort. Yet until now, no one has addressed the final determining factor in the equation: How balanced and how well does the rider sit in the saddle? A crooked rider or one with an intensely driving seat can negate all the effort that has gone into making the horse comfortable in his tack.

Fortunately for horses and riders, the engineers at ThinLine and the product developers at FITS recognized the need to balance and cushion riders in the saddle, for their comfort and equitation issues, and for the overall comfort of their horses. States Sheryl Rudolph of FITS, “Think about it. We achieve a perfectly balanced and comfortable saddle fit on a horse, then mess it up by putting a crooked rider in it.”

FITS Thinline riding inserts allow the rider who collapses to one side or who needs some extra shock absorption to invisibly pad up one or both sides of their seat as needed by inserting shims on the inside of FITS strategically placed deerskin seat patches (US Patent 7,533,423B2). The shock absorbancy of the ThinLine cellular foam helps the rider to sit closer and more balanced in the saddle improving the effectiveness of the aids while providing superior comfort to both horse and rider.

Riders who can benefit from the shims are include anyone who spends long hours in the saddle or anyone who could use a little extra padding in this sensitive area be they trainers, therapeutic riding program members, endurance riders or one of the millions of riders who simply collapse a bit to one side or another in the saddle. Theorizes Rudolph, “We found in our product testing that riders who had a tendency to collapse to one side, improved their connection to their horse’s back immediately with the shims; and after riding with them for a few weeks they were able to remove the shims and retain a more balanced seat through the retraining of their muscle memory.” Watch for ThinLine® Seat Shims by FITS® in stores October 2009 or contact info@FITSriding.com for more information. Suggested retail is $28 for a set of 6 shims. The shims work in all FITS full seat breeches and come with easy to follow instructions.

About FITS / Fun In The Saddle, Inc. Headquartered in Portland, Oregon, FITS is an apparel company that specializes in technical clothing for horseback riders. The firm has demonstrated expertise in creating products that help riders perform to their utmost ability. FITS PerforMAX™ breeches (US Patent 7,533,423 B2) can be seen on top athletes around the world in the riding disciplines of Dressage, Three Day Eventing, Show Jumping and Endurance. Their new line for the Hunter market will be in stores in March 2010. To learn more about FITS us online at www.FITSriding.com or call 1.888.360.FITS or 503.708.5722...

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