FOR IMMEDIATE RELEASE

Press Release
December 17, 2010

POPULAR BEKA BREECH SET TO RELEASE DENIM FOR MARCH ARRIVAL

PORTLAND OR -- Fun In The Saddle, Inc. (FITS) announces the addition of denim to its Beka offering in time for spring riding. Production of the popular breech has finally caught up with demand according to Sheryl Rudolph, President of the Portland based equestrian apparel line. “Riders had patiently waited, often a month or more, for the breech,” Rudolph said, since its introduction in the summer of 2010. The inclusion of denim is in response to repeated rider requests and market trends.

Beka is a knee patch breech with traditional style lines, low rise, classic side zip, and euro-seat. It’s part of the FITS Jumpline™ Collection. Beka incorporates powermesh fabric at the lower leg and a powermesh “ab” panel along with a seam free athletic gusset in the crotch. Rudolph says that “comfort and fit are core to our design values and a lot of engineering went into the creation of Beka.” Trio-Tech™ woven twill fabric is blended with 53% soft cotton, 40% micro nylon outer face and 7% lycra.  The denim will be a special 60/32/8 blend. The knee patch is FITsuede™, exclusive to the maker of breeches, shirts, jackets and Wunderbreech.

Beka is currently available in light tan, blueberry and brown Trio-Tech in sizes XSM to XL and carried by more than 130 retailers.

FITS Riders are highly respected competitors, trainers and instructors within their fields.

FITS collections are available at fine tack stores and online through FITS valued dealer network at www.FITSRiding.com.

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