FOR IMMEDIATE RELEASE

Press Release
June 6, 2011

FITS ADDS THREE COLORS TO MOST POPULAR BREECH

PORTLAND OR -- Fun In The Saddle (FITS) has answered customer calls for more colors in its top selling PerforMAXTM all season, full seat breech. Sheryl Rudolph, FITS' CEO, noted that the decision nearly doubling the number of colors was entirely customer driven.

Rudolph says: "The new colors- Cadet, Toast and Mink- give our customers almost the complete spectrum they have requested." She continues: "At shows, through our ever growing social media like Facebook and in dealer showrooms we have been repeatedly asked for more choice." Rudolph notes the choice of color is an important, personal expression.

PerforMAX starts with segmented, perforated deerskin, a FITS patented feature, for grip, stretch and breathability. The pull on breech incorporates a powermesh fabric at the lower leg and a powermesh "ab" panel as well as a seamless, leather free, gusseted crotch. PerforMAX is known for its exclusive Body SculptTM technology that the company designed to reduce muscle vibration and slim contours.

PerforMAX comes in sizes XS to XL. It's available at some 140 fine retailers in the US and Canada, a list of which can be found at FITSriding.com.

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